Jared Kushner, closely related to former U.S. President Donald Trump as his son-in-law, is turning his attention to the Balkans with plans for upscale real estate projects.
Kushner revealed on social media early design concepts for luxury developments in both Belgrade, Serbia, and along the Albanian Adriatic coast, signaling a significant investment in these regions. His strategy aims to modernize Belgrade’s urban core while tapping into the scenic allure of Albania’s seaside, introducing high-end living and tourism spaces in areas steeped in history yet varied in economic status.
Excited to share some early design images for development projects we have been creating for the Albanian coast and downtown Belgrade. @nytimes @business pic.twitter.com/o0HIYLkZWV
— Jared Kushner (@jaredkushner) March 15, 2024
Kushner’s venture in Belgrade is especially striking, proposing a luxury hotel, 1,500 residential units, and a museum at the historical yet war-torn site of the former Yugoslav Army headquarters, destroyed in the NATO bombings of 1999. This project represents more than a mere property development; it’s an attempt to reshape and heal a locale laden with historical wounds, marrying business initiatives with a nod to cultural and historical consciousness.
These planned projects by Kushner are poised to have a broad impact, potentially altering the economic and political fabric of the region. The investments mark a significant turn in the Balkans, suggesting a shift towards greater international economic engagement. As these developments progress, they will draw attention from both regional stakeholders and global onlookers, who will be eager to assess how these investments reshape the Balkan landscape, influencing its economic health and international relations.
Photo: Wikimedia Commons/Gage Skidmore/Flickr
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